Seth Godin has authored 18 books that have been bestsellers worldwide and translated into 35 languages.

Seth Godin discusses various topics, including the post-industrial revolution, the spread of ideas, marketing, quitting, leadership, and most importantly, how everything must change.

He is sometimes also known as the ultimate entrepreneur of the information age.

In this article, we will discuss 7 Seth Godin’s books that are the best reads for this year, in no particular order.


Best Seth Godin Books to Read

1. Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
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About the Book

In “Permission Marketing,” the author explains how marketers can shape their messages to gain the consumer’s acceptance.

Permission Marketing provides consumers with incentives to accept advertising voluntarily rather than interrupting their most valuable commodity – time.

With this groundbreaking Internet pioneer, we are now able to rethink how we view advertising.

Permission Marketing allows companies to create long-term relationships with their customers, build trust, increase brand awareness, and substantially increase sales by reaching out only to individuals who have expressed interest in learning more.

Book Review

Marketers no longer use traditional methods. Permission marketing has taken over the marketing world.

Regardless of what type of marketer you are – whether you are a digital marketer or an executive in a brick-and-mortar company, this book is a valuable guide.

You can learn how to transform interruptions into permissions through this book, even if you wish to start a business online.

Key Takeaways from the Book

By reading this book, you will learn everything there is to know about permission marketing and how you can apply it.

Best Quotes from the Book

  • “Creating value through interaction is far more important than solving a consumer’s problem in thirty seconds.
  • “They’re building an asset that has nothing to do with brand and everything to do with their relationship with you.”
  • “Permission Marketing is just like dating. It turns strangers into friends and friends into lifetime customers. Many of the rules of dating apply, and so do many of the benefits.”

Book Details

You can get this book in Paperback and Hardback versions.

  • Author: Seth Godin
  • Pages: 224
  • Category/Genre: Marketing, Permission Marketing.

2. Tribes: We Need You to Lead Us

Tribes_ We Need You to Lead Us
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About the Book

Seth Godin’s visionary book has helped tens of thousands of leaders turn followers into loyal tribes since it first appeared almost a decade ago.

This book enables you to share an idea with colleagues, customers, investors, believers, hobbyists, and readers.

Regardless of whether it’s religious, ethnic, economic, political, or even musical (consider the Deadheads), humans are driven by the urge to join tribes.

The Internet no longer creates geographic or financial barriers since it is available everywhere. Social media is a powerful tool for change-makers.

The author shows how to build a tribe with three steps: the readiness to lead, the willingness to change, and the ability to connect.

Leadership comes in the smallest packages – if you think it’s for other people, think again.

You might be surprised what Joel Spolsky and his international team of software engineers are capable of. It could be Gary Vaynerchuk, who has devoted fans and is considered a wine expert.

In Seattle, Mich Mathews ran her internal tribe of marketers from her cube, while Chris Sharma led rock climbers on impossible cliff faces.

Book Review

Did you ever think that only they could start a movement and that all tribes would be led or taught by others?

Anyone who wants to learn how to lead a movement, attract a tribe, and create a movement can benefit from Seth Godin’s advice.

Although nearly everyone can lead, Seth Godin argues that most people waste this opportunity in practice. Furthermore, he teaches you how to build a tribe and be a leader.

Key Takeaways from the Book

It doesn’t matter what you are passionate about it. It doesn’t matter how you start it; many people want to connect with you, employees, workers, business owners, or readers.

To become part of a tribe, you don’t need to appeal to the masses.

Best Quotes from the Book

  • “In fact, in nearly every case, trying to lead everyone results in leading no one in particular.”
  • “I think most people have it upside down. Being charismatic doesn’t make you a leader. Being a leader makes you charismatic.”
  • “The web can do amazing things but it can’t provide leadership. That has to come from individuals with passion.”

Book Details

You can get this book in Paperback, Hardcover, Kindle, Audible, MP3 CD versions.

  • Author: Seth Godin
  • Pages: 160
  • Category/Genre: Production, Business Processes, Leadership & Motivation.

3. Purple Cow, New Edition: Transform Your Business by Being Remarkable

Purple Cow, New Edition: Transform Your Business by Being Remarkable
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About the Book

With his 2003 book, Purple Cow revised and expanded 2009 edition, Godin established a movement to sell genuinely unique products.

The author engages readers with stories about Starbucks, JetBlue, Krispy Kreme, and Apple, combined with his signature provocative style.

There has never been a more relevant time for Godin’s challenge than now when the world grows noisier by the day, and everyone with something to share is being surrounded by noise.

Book Review

Would you be surprised to see many white, black cows on the street? The answer is no.

How about if you see just the purple one? Are you willing to stop and pay attention? You bet you will.

As Seth Godin explains in this brilliant book, it is essential to be innovative and create new, innovative products and services.

In addition, he describes how a business needs to innovate constantly. The business has evolved; the economy has changed, he says. You have to think innovatively if you want to stay on top of the changing economy.

Key Takeaways from the Book

Seth Godin’s best book is about standing out from the crowd. Using your ingenuity to come up with new products and services is the only way you can lead a business to success.

Best Quotes from the Book

  • “In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.” – Seth Godin
  • “In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin
  • “You do not equal the project. Criticism of the project is not criticism of you.” – Seth Godin

Book Details

You can get this book in Paperback, Hardcover, Kindle, Audible versions.

  • Author: Seth Godin
  • Pages: 224
  • Category/Genre: Project Management, Product Management, Marketing.

4. The Icarus Deception: How High Will You Fly?

The Icarus Deception: How High Will You Fly?
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About the Book

Icarus’ father’s legend, who gave him wings and warned him against flying too close to the sun, is well known; however, he ignored the warning and fell to his death.

It’s best to play it safe. Listen carefully to the experts and learn how to promote a more industrialized economy. How could any employer not want his employees to believe conforming to his wishes is essential to success?

It’s easy to forget that in the days of Icarus, seawater ruined the wings’ lift, and he had been warned against flying too low. There is an even greater danger when you fly too low because it feels deceptively safe.

A new safety zone has been established. There is no comfort in conformity. The good news is that creativity is becoming more rare and valuable.

Creating art takes courage and is unpredictable. A person’s ability to be an artist does not depend on genetics or talent. All should adopt an attitude such as this.

Breaking new ground, creating connections, and working without a map defines it. No matter what your business card says, you’re an artist if you’re doing those things.

Book Review

Icarus was warned not to fly too close to the sun by his father when he made his waxwings. However, Icarus didn’t listen to the instruction; instead, he flew too close to the sun, melting his wax wings and falling to death.

Don’t fly too high is the moral of the story. The story of Icarus should not be forgotten since he was also advised not to fly too low for the sake of seawater destroying the lift.

This book aims to explain how to understand the safety zone of the present day, which is no longer a safe zone.

Key Takeaways from the Book

Throughout this fascinating book, Seth Godin shows you how to break out of your comfort zone, how to curb mediocrity, and how to achieve great things.

Ultimately, Icarus’s story is a deception; flying high is the best way to win.

Best Quotes from the Book

  • “Your job isn’t to do your job. Your job is to decide what to do next.”
  • “When your art fails, make better art.”
  • “Don’t worry about your stuff. Worry about making meaning instead.”

Book Details

You can get this book in Paperback, Kindle, Hardcover, Audiobook, Audio CD versions.

  • Author: Seth Godin
  • Pages: 256
  • Category/Genre: Leadership, Business Motivation, Creativity.

5. Poke The Box: When Was the Last Time You Did Something for the First Time?

Poke The Box: When Was the Last Time You Did Something for the First Time?
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About the Book

Every day, we worry about our kids’ test scores, behavior, and if they’ll be accepted in school. A help-wanted ad is posted, and a student is recruited based on his experience, college’s reputation, and success record.

In investing, we tend to look at companies’ last quarters’ performance rather than what they’ll do tomorrow. Is it any wonder that everything crumbles when it does?

While our economy isn’t static, we behave as if it is. The moment you start, the way you provoke, and the learning that you derive from what you define your place in the world.

This is what makes a difference in a world constantly changing – your ability to adapt and create to it.

Poke the Box is about creating something valuable and scarce. Then you should draw your road map instead of waiting for answers from outside. Throughout the process, someone talked you out of doing what you wanted to do.

However, you know how to do it, because you have done it before. Whether it is your insight or your dream, or a contribution, we need it. Hurry up!

Book Review

To open the box, you simply need to poke it. That will make all the difference. Seth Godin says you don’t have to wait for approval before taking action; you can take it without asking anyone’s permission.

Godin shows you how to start stuff throughout the entire nifty little book.

Key Takeaways from the Book

Here’s what you’ll learn from Seth Godin’s top-rated book:

The first lesson that you will learn is irrespective of your position of authority; you can act. To lead, you don’t need permission.

The second thing that you will learn is how to take charge by taking the initiative.

Best Quotes from the Book

  • “The challenge is to focus on the work, not on the fear that comes from doing the work.”
  • “The job isn’t to catch up to the status quo; the job is to invent the status quo.”
  • “When our name is on a project, our ego pushes us over the hump and drives us to do even better work.”

Book Details

You can get this book in Paperback, Kindle, Audiobook, Hardcover versions.

  • Author: Seth Godin
  • Pages: 95
  • Category/Genre: Business Leadership, Money Management, Personal Finance.

6. Linchpin: Are You Indispensable?

Linchpin: Are You Indispensable?
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About the Book

He explains how any individual can significantly impact an organization in Linchpin by turning his attention to the individual.

Traditionally, every workplace had two groups: management and labor. They were introducing the linchpins, the third team.

These people get things done in the absence of rules. The company delights and challenges its customers and peers. Each day is artwork for them as they pour their hearts into their work.

Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn’t reach? Even once? Then you have what it takes to become indispensable by overcoming the resistance that holds people back.

Book Review

Now is the time for greatness. Godin uses a metaphor for a doctor. Do you ask a doctor, an average doctor, when you are suddenly sick in a new town? Definitely not! Referrals from friends and acquaintances would help choose the best doctor.

Employers and clients also look for the best employees or freelancers and service providers. You’re obsolete if you’re not indispensable.

Key Takeaways from the Book

Godin argues that fear is the culprit. You’ll learn how to conquer fear and become your best self. Furthermore, he teaches how to become indispensable in your own life and career.

Best Quotes from the Book

  • “An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.”
  • “I call the process of doing your art ‘the work.’ It’s possible to have a job and do the work, too. In fact, that’s how you become a linchpin.”
  • “Transferring your passion to your job is far easier than finding a job that happens to match your passion.”

Book Details

You can get this book in Paperback, Kindle, Hardcover, Audiobook, Audio CD versions.

  • Author: Seth Godin
  • Pages: 256
  • Category/Genre: Self Improvement, Job Hunting, Careers, Business Motivation.

7. The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) - best seth godin books
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About the Book

Seth Godin explains why best quitters are winners. According to Godin, winners quit frequently, quit without guilt, and quit without surrendering until they get the right dip.

In every new project (or job or hobby or company), the beginning is fun, then it gets tough, and it’s not so much fun.

If you keep pushing forward, you might recover from a Dip, which is a temporary setback. However, it could be a Cul-de-Sac – a dead end. The ability to tell the two apart is what sets superstars apart.

The Dip is sought after by winners. As a result, they realize that the higher the barrier, the greater the reward.

Profits, glory, and long-term financial security will come to those who beat the Dip. No matter how high or low you are in your career.

This book will help you determine whether you’re in a Dip that’s worth your time, energy, and talent. It is wrong to say that winners never quit, and quitters never win.

Book Review

You will learn how to quit and when to give up on something in this best Seth Godin book rather than never giving up.

Starting anything is exciting. There will, however, be a moment where nothing feels fun or exciting. The author calls it a dip.

By reading this book, you will learn whether you should give up or grow through the dip.

Key Takeaways from the Book

It is an intriguing book about quitting at the right time, as the title implies. Furthermore, you’d know how the events unfold before anyone leaves.

Best Quotes from the Book

  • “The people who are the best in the world specialize at getting really good at the questions they don’t know.”
  • “Persistent people are able to visualize the idea of light at the end of the tunnel when others can’t see it”
  • “The time to look for a new job is when you don’t need one. The time to switch jobs is before it feels comfortable.”
  • “People settle. They settle for less than they are capable of.”
  • “Just about everything you learned in school about life is wrong, but the wrongest thing might very well be this: Being well rounded is the secret to success.”

Book Details

You can get this book in Paperback, Kindle, Audible, Hardcover versions.

  • Author: Seth Godin
  • Pages: 96
  • Category/Genre: Business, Problem Solving.

Final Verdict

So here is the collection of the 7 best books written by Seth Godin.

All the books will help you in broadening your thinking and also make you a successful person in business field.


Frequently Asked Questions on Seth Godin Books

What is Seth Godin known for?

Seth Godin is known for writing books on the topics of marketing and leadership.

So far he has written 18 books.

What are some of the books recommended by Seth Godin?

Traction, Crossing The Chasm, Snow Crash and Rework.

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