27 Best Made to Stick Quotes by Chip Heath and Dan Heath

This is a great book to read if you’re a businessperson, teacher, or just someone trying to convey their idea!

In their book Made to Stick, Chip and Dan Heath explore what makes certain ideas work better than others.

Made to Stick - Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

Here is an awesome collection of quotes from Made to Stick book by Chip Heath and Dan Heath.

Best Made to Stick Quotes by Chip Heath


Concreteness is an indispensable component of sticky ideas. ~ Chip Heath (Made to Stick).


An accurate but useless idea is still useless. ~ Chip Heath (Made to Stick).


Surprise isn’t enough. We also need insight. ~ Chip Heath (Made to Stick).


You want to invent new ideas, not new rules. ~ Chip Heath (Made to Stick).


It will come as no surprise that one reliable way of making people care is by invoking self-interest. ~ Chip Heath (Made to Stick).


Anger prepares us to fight and fear prepares us to flee. ~ Chip Heath (Made to Stick).


The first problem of communication is getting people’s attention. ~ Chip Heath (Made to Stick).


Stories are like flight simulators for the brain. ~ Chip Heath (Made to Stick).

Also read: Leaders Eat Last Quotes by Simon Sinek and Can’t Hurt Me Quotes by David Goggins.

Famous Made to Stick Quotes

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. ~ Chip Heath (Made to Stick).

The simple act of committing to an answer makes the students more engaged and more curious about the outcome. ~ Chip Heath (Made to Stick).


Know what your listeners care about, so you can tailor your communication to them. ~ Chip Heath (Made to Stick).


Statistics aren’t inherently helpful; it’s the scale and context that make them so. ~ Chip Heath (Made to Stick).

To make our communications more effective, we need to shift our thinking from “What information do I need to convey?” to “What questions do I want my audience to ask?” ~ Chip Heath (Made to Stick).


People tend to overuse any idea or concept that delivers an emotional kick. ~ Chip Heath (Made to Stick).

Top Made to Stick Quotes

Your brain hosts a truly staggering number of loops. The more hooks an idea has, the better it will cling to memory. ~ Chip Heath (Made to Stick).


Once we know something, we find it hard to imagine what it was like not to know it. ~ Chip Heath (Made to Stick).

When people know the desired destination, they’re free to improvise, as needed, in arriving there. ~ Chip Heath (Made to Stick).


The most basic way to get someone’s attention is this: Break a pattern. ~ Chip Heath (Made to Stick).

If a message can’t be used to make predictions or decisions, it is without value, no matter how accurate or comprehensive it is. ~ Chip Heath (Made to Stick).


One of the worst things about knowing a lot, or having access to a lot of information, is that we’re tempted to share it all. ~ Chip Heath (Made to Stick).

Popular Made to Stick Quotes

Ethically challenged people with lots of analytical smarts can, with enough contortions, make almost any case from a given set of statistics. ~ Chip Heath (Made to Stick).


If you want your ideas to be stickier, you’ve got to break someone’s guessing machine and then fix it. ~ Chip Heath (Made to Stick).

Surprise jolts us to attention. Surprise is triggered when our schemas fail, and it prepares us to understand why the failure occurred. ~ Chip Heath (Made to Stick).


Mental practice alone produced about two thirds of the benefits of actual physical practice. ~ Chip Heath (Made to Stick).

Companies often emphasize features when they should be emphasizing benefits. ~ Chip Heath (Made to Stick).

Prioritization rescues people from the quicksand of decision angst, and that’s why finding the core is so valuable. ~ Chip Heath (Made to Stick).

So these were the 27 top Made to Stick quotes by Chip Heath and Dan Heath.

If you like these quotes and sayings, then you can also read my other articles on Girl, Stop Apologizing book quotes and Zero to One book quotes.

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Chandan Negi
Chandan Negi

I’m the Founder of Internet Pillar - I love sharing quotes and motivational content to inspire and motivate people - #quotes #motivation #internetpillar