Philip Kotler is a marketing author, consultant, and lecturer from the United States.

He is credited for popularizing the term “Marketing Mix.”

He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Winning Global Markets, Social Marketing, Social Media Marketing, Up and Out of Poverty, and Winning at Innovation.

Strategic marketing, according to Kotler, “serves as a connection between society’s demands and its pattern of industry response.”

We have curated some of the top quotes from Philip Kotler for you.

Best Philip Kotler Quotes

“The best advertising is done by satisfied customers.” ~ (Philip Kotler).

“Integrated marketing communications is a way of looking at the whole marketing process from the viewpoint of the customer.” ~ (Philip Kotler).

“The sales department isn’t the whole company, but the whole company better be the sales department.” ~ (Philip Kotler).

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“Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.” ~ (Philip Kotler).

“Marketing is a race without a finishing line.”

~ (Philip Kotler)

“The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then the price is everything and the low-cost producer is the only winner.” ~ (Philip Kotler).

“Today you have to run faster to stay in place.” ~ (Philip Kotler).

“It is no longer enough to satisfy your customers. You must delight them.” ~ (Philip Kotler).

“Watch the product life cycle; but more important, watch the market life cycle.” ~ (Philip Kotler).

“The successful salesperson cares first for the customer, second for the products.” ~ (Philip Kotler).

Top Philip Kotler Quotes

“Authentic marketing is not the art of selling what you make but knowing what to make.” ~ (Philip Kotler).

“Good companies will meet needs; great companies will create markets.”

~ (Philip Kotler)

“Every business is a service business. Does your service put a smile on the customer’s face?” ~ (Philip Kotler).

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” ~ (Philip Kotler).

“Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.” ~ (Philip Kotler).

“There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.” ~ (Philip Kotler).

“The most important thing is to forecast where customers are moving, and be in front of them.” ~ (Philip Kotler).

“Marketing is becoming a battle based on information than on sales power.” ~ (Philip Kotler).

“The theory of marketing is solid but the practice of marketing leaves much to be desired.” ~ (Philip Kotler).

“It is more important to do what is strategically right than what is immediately profitable.” ~ (Philip Kotler).

“Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.” ~ (Philip Kotler).

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“The future isn’t ahead of us. It has already happened.” ~ (Philip Kotler).

“Today’s smart marketers don’t sell products; they sell benefit packages. They don’t sell purchase value only; they sell use value.” ~ (Philip Kotler).

Famous Philip Kotler Quotes

“There is no such thing as a commodity. It is simply a product waiting to be differentiated.” ~ (Philip Kotler).

“Marketing is the set of human activities directed at facilitating and consummating exchanges.” ~ (Philip Kotler).

“Every company should work hard to obsolete its own product line – before its competitors do.” ~ (Philip Kotler).

“Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.” ~ (Philip Kotler).

“The best way to hold customers is to constantly figure out how to give them more for less.” ~ (Philip Kotler).

“The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.” ~ (Philip Kotler).

Popular Philip Kotler Quotes

“Don’t buy market share. Figure out how to earn it.” ~ (Philip Kotler).

“Competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will not match.” ~ (Philip Kotler).

“The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.” ~ (Philip Kotler).

“Good customers are an asset which, when well managed and served, will return a handsome lifetime income stream for the company.” ~ (Philip Kotler).

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“Your company does not belong in markets where it cannot be the best.” ~ (Philip Kotler).

“The internet will create the winner and bury the laggards.” ~ (Philip Kotler).

“A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place.” ~ (Philip Kotler).

Inspiring Philip Kotler Quotes

“No company in its right mind tries to sell to everyone.” ~ (Philip Kotler).

“Today’s economic landscape is being shaped by two powerful forces – technology and globalization.” ~ (Philip Kotler).

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