Simon Sinek is a motivational speaker and author of British-American descent. He has five books to his credit, including Start With Why and The Infinite Game.

Sinek began his advertising career at Euro RSCG and Ogilvy & Mather in New York. Sinek Partners, his own company, was founded afterwards.

Sinek is the author of five novels. His debut book, Start With Why, was released in October 2009. The Wall Street Journal and The New York Times both listed his second book, Leaders Eat Last, as a top seller.

As a motivational speaker, Sinek has presented at the United Nations Global Compact Leaders Summit in 2016, as well as many TEDx conferences since 2009.

We have curated some of the best quotes from Simon Sinek to motivate you.


Inspiring Simon Sinek Quotes on Leadership & Business

1. “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.” ~ (Simon Sinek – Author of Start with Why).

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2. “Progress is more important than perfection.” ~ (Simon Sinek – Author of Start with Why).

3. “A small team, committed to a cause bigger than themselves, can achieve absolutely anything.” ~ (Simon Sinek – Author of Start with Why).

4. “A team is not a group of people that work together. A team is a group of people that trust each other.” ~ (Simon Sinek – Author of Start with Why).

5. “Customers will never love a company until its employees love it first.” ~ (Simon Sinek – Author of Start with Why).

6. “Leadership is not about being in charge. Leadership is about taking care of those in your charge.” ~ (Simon Sinek – Author of Start with Why).

7. “Working hard for something we don’t care about is called stress; working hard for something we love is called passion.” ~ (Simon Sinek – Author of Start with Why).

8. “Be the leader you wish you had.” ~ (Simon Sinek – Author of Start with Why).

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9. “Leadership is a choice. It is not a rank.” ~ (Simon Sinek – Author of Start with Why).

10. “Dream big. Start small. But most of all, start.” ~ (Simon Sinek – Author of Start with Why).

11. “Listening is not understanding the words of the question asked, listening is understanding why the question was asked in the first place.” ~ (Simon Sinek – Author of Start with Why).

12. “Words may inspire but only action creates change.” ~ (Simon Sinek – Author of Start with Why).

13. “The true value of a leader is not measured by the work they do. A leader’s true value is measured by the work they inspire others to do.” ~ (Simon Sinek – Author of Start with Why).

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14. “Don’t give to get. Give to inspire others to give.” ~ (Simon Sinek – Author of Start with Why).

15. “Don’t show up to prove. Show up to improve.” ~ (Simon Sinek – Author of Start with Why).

16. “The goal is not to be perfect by the end. The goal is to be better today.” ~ (Simon Sinek – Author of Start with Why).

17. “You are authentic when everything you say and everything you do you actually believe.” ~ (Simon Sinek – Author of Start with Why).

18. “Vision is a destination – a fixed point to which we focus all effort. Strategy is a route – an adaptable path to get us where we want to go.” ~ (Simon Sinek – Author of Start with Why).

19. “When we tell people to do their jobs, we get workers. When we trust people to get the job done, we get leaders.” ~ (Simon Sinek – Author of Start with Why).

20. “Leadership is neither a rank nor a title. It is a choice. The choice to provide care and protection for those for whom we are responsible.” ~ (Simon Sinek – Author of Start with Why).

21. “Fight against something and you focus on the thing you hate. Fight for something and you focus on the thing you love.” ~ (Simon Sinek – Author of Start with Why).

22. “Greatness starts with a clear vision of the future.” ~ (Simon Sinek – Author of Start with Why).

23. “When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.” ~ (Simon Sinek – Author of Start with Why).

24. “Leadership is not a license to do less. Leadership is a responsibility to do more.” ~ (Simon Sinek – Author of Start with Why).

25. “The hardest part is starting. Once you get that out of the way, you’ll find the rest of the journey much easier.” ~ (Simon Sinek – Author of Start with Why).

26. “Life is beautiful not because of the things we see or do. Life is beautiful because of the people we meet.” ~ (Simon Sinek – Author of Start with Why).

27. “Hearing is listening to what is said. Listening is hearing what isn’t said.” ~ (Simon Sinek – Author of Start with Why).

Popular Simon Sinek Quotes

28. “Great leaders don’t see themselves as great; they see themselves as human.” ~ (Simon Sinek – Author of Start with Why).

29. “Putting yourself first is not selfish. Quite the opposite. You must put your happiness and health first before you can be of help to anyone else.” ~ (Simon Sinek – Author of Start with Why).

30. “The value of our lives is not determined by what we do for ourselves. The value of our lives is determined by what we do for others.” ~ (Simon Sinek – Author of Start with Why).

31. “Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.” ~ (Simon Sinek – Author of Start with Why).

32. “There are only two ways to influence human behavior: you can manipulate it or you can inspire it.” ~ (Simon Sinek – Author of Start with Why).

33. “Happy employees ensure happy customers. And happy customers ensure happy shareholders – in that order.” ~ (Simon Sinek – Author of Start with Why).

34. “There is a difference between listening and waiting for your turn to speak.” ~ (Simon Sinek – Author of Start with Why).

35. “Great leaders must have two things: a vision of the world that does not yet exist and the ability to communicate that vision clearly.” ~ (Simon Sinek – Author of Start with Why).

36. “We’d achieve more if we chase the dream instead of the competition.” ~ (Simon Sinek – Author of Start with Why).

37. “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood, sweat, and tears.” ~ (Simon Sinek – Author of Start with Why).

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38. “Bad leaders care about who is right. Good leaders care about what is right.” ~ (Simon Sinek – Author of Start with Why).

39. “Martin Luther King gave the ‘I Have a Dream’ speech, not the ‘I Have a Plan’ speech.” ~ (Simon Sinek – Author of Start with Why).

40. “A boss who micromanages is like a coach who wants to get in the game. Leaders guide and support and then sit back to cheer from the sidelines.” ~ (Simon Sinek – Author of Start with Why).

41. “A leader without a title is better than a title without the ability to lead.” ~ (Simon Sinek – Author of Start with Why).

42. “There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us.” ~ (Simon Sinek – Author of Start with Why).

43. “It’s better to have a great team than a team of greats.” ~ (Simon Sinek – Author of Start with Why).

44. “When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” ~ (Simon Sinek – Author of Start with Why).

45. “A leader’s job is not to do the work for others; it’s to help others figure out how to do it themselves, to get things done and to succeed beyond what they thought possible.” ~ (Simon Sinek – Author of Start with Why).

Top Simon Sinek Quotes

46. “If everything goes right, we get a good experience. If everything goes wrong, we get a good story.” ~ (Simon Sinek – Author of Start with Why).

47. “The cost of leadership is self-interest.” ~ (Simon Sinek – Author of Start with Why).

48. “Always plan for the fact that no plan ever goes according to plan.” ~ (Simon Sinek – Author of Start with Why).

49. “The challenge of the unknown future is so much more exciting than the stories of the accomplished past.” ~ (Simon Sinek – Author of Start with Why).

50. “Innovation is not born from the dream, innovation is born from the struggle.” ~ (Simon Sinek – Author of Start with Why).

51. “The next time someone starts listing all the reasons an idea won’t work or can’t happen, ask them to give 3 reasons it can.” ~ (Simon Sinek – Author of Start with Why).

52. “The courage of leadership is giving others the chance to succeed even though you bear the responsibility for getting things done.” ~ (Simon Sinek – Author of Start with Why).

53. “Success is when reality catches up to your imagination.” ~ (Simon Sinek – Author of Start with Why).

54. “The responsibility of leadership is not to come up with all the ideas but to create an environment in which great ideas can thrive.” ~ (Simon Sinek – Author of Start with Why).

55. “Stand for people. Not a product or service or metric or number. If we stand for real, living, breathing people, we will change the world.” ~ (Simon Sinek – Author of Start with Why).

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56. “No one knows everything. But together, we know a whole lot.” ~ (Simon Sinek – Author of Start with Why).

57. “Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating.” ~ (Simon Sinek – Author of Start with Why).

58. “I find, when you’re an optimist, life has a funny way of looking after you.” ~ (Simon Sinek – Author of Start with Why).

59. “True strength is the courage to admit our weaknesses.” ~ (Simon Sinek – Author of Start with Why).

60. “If you don’t understand people, you don’t understand business.” ~ (Simon Sinek – Author of Start with Why).

Famous Simon Sinek Quotes

61. “Success always takes help. Failure is done alone.” ~ (Simon Sinek – Author of Start with Why).

62. “Don’t quit. Never give up trying to build the world you can see, even if others can’t see it. Listen to your drum and your drum only. It’s the one that makes the sweetest sound.” ~ (Simon Sinek – Author of Start with Why).

63. “The most important thing to do before you die is live.” ~ (Simon Sinek – Author of Start with Why).

64. “Give someone responsibility and they will do their best. Make them accountable and they will do even better.” ~ (Simon Sinek – Author of Start with Why).

65. “The leaders who get the most out of their people are the leaders who care most about their people.” ~ (Simon Sinek – Author of Start with Why).

66. “We should invest in people, not ideas. A good idea is often destroyed by bad people and good people can always make a bad idea better.” ~ (Simon Sinek – Author of Start with Why).

67. “Generosity is doing something for someone else expecting nothing in return.” ~ (Simon Sinek – Author of Start with Why).

68. “Being driven is not the same as being passionate. Passion is a love for the journey. Drive is a need to reach the destination.” ~ (Simon Sinek – Author of Start with Why).

69. “Trust has two dimensions: competence and integrity. We will forgive mistakes of competence. Mistakes of integrity are harder to overcome.” ~ (Simon Sinek – Author of Start with Why).

70. “Safe is good for sidewalks and swimming pools, but life requires risk if we are to get anywhere.” ~ (Simon Sinek – Author of Start with Why).

71. “There’s nothing efficient about innovation.” ~ (Simon Sinek – Author of Start with Why).

72. “Vision is the ability to talk about the future with such clarity it is as if we are talking about the past.” ~ (Simon Sinek – Author of Start with Why).

73. “A star wants to see himself rise to the top. A leader wants to see those around him rise to the top.” ~ (Simon Sinek – Author of Start with Why).

74. “I’m investing in myself, I’m investing in others and I’m investing in my cause. I know if I persist it will pay back in dividends and it always does.” ~ (Simon Sinek – Author of Start with Why).

75. “Great leaders don’t blame the tools they are given. Great leaders work to sharpen them.” ~ (Simon Sinek – Author of Start with Why).

76. “Profit isn’t a purpose, it’s a result. To have purpose means the things we do are of real value to others.” ~ (Simon Sinek – Author of Start with Why).

77. “Trust doesn’t develop from always doing the right thing. Trust comes from taking responsibility when we do the wrong thing.” ~ (Simon Sinek – Author of Start with Why).

78. “And it’s those who start with why, that have the ability to inspire those around them or find others who inspire them.” ~ (Simon Sinek – Author of Start with Why).

79. “Pure pragmatism can’t imagine a bold future. Pure idealism can’t get anything done. It is the delicate blend of both that drives innovation.” ~ (Simon Sinek – Author of Start with Why).

80. “Leadership is not about the next election, it’s about the next generation.” ~ (Simon Sinek – Author of Start with Why).

81. “The true price of leadership is the willingness to place the needs of others above your own. Great leaders truly care about those they are privileged to lead and understand that the true cost of the leadership privilege comes at the expense of self-interest.” ~ (Simon Sinek – Author of Start with Why).

82. “Self confidence is the ability to exercise restraint in the face of disrespect and still show respect in response.” ~ (Simon Sinek – Author of Start with Why).

83. “The more you inspire, the more people will inspire you.” ~ (Simon Sinek – Author of Start with Why).

84. “Remaining calm in times of desperation makes way for opportunity.” ~ (Simon Sinek – Author of Start with Why).

85. “Value is a perception not a calculation. Value is something people feel, not something we tell them they get.” ~ (Simon Sinek – Author of Start with Why).

86. “Before we can build the world we want to live in, we have to imagine it.” ~ (Simon Sinek – Author of Start with Why).

87. “Intelligence looks for what is known to solve problems. Creativity looks for what is unknown to discover possibilities.” ~ (Simon Sinek – Author of Start with Why).

88. “The mind can be convinced, but the heart must be won.” ~ (Simon Sinek – Author of Start with Why).

89. “Our vision is only actionable if we share it. Without sharing, it’s just a figment of our imagination.” ~ (Simon Sinek – Author of Start with Why).

90. “Bad leaders believe that they have to project control at all times.” ~ (Simon Sinek – Author of Start with Why).

91. “All organizations start with WHY, but only the great ones keep their WHY clear year after year.” ~ (Simon Sinek – Author of Start with Why).

92. “The primary ingredient for progress is optimism. The unwavering belief that something can be better drives the human race forward.” ~ (Simon Sinek – Author of Start with Why).

93. “When we help ourselves, we find moments of happiness. When we help others, we find lasting fulfillment.” ~ (Simon Sinek – Author of Start with Why).

94. “Progress and innovation happen when you set unrealistic goals.” ~ (Simon Sinek – Author of Start with Why).

95. “Knowledge is understanding based on what has been studied and learned. Wisdom is understanding based on what has been felt and experienced.” ~ (Simon Sinek – Author of Start with Why).

96. “The best ideas are the honest ones. Ones born out of personal experience. Ones that originated to help a few but ended up helping many.” ~ (Simon Sinek – Author of Start with Why).

97. “The ability for a group of people to do remarkable things hinges on how well those people can pull together as a team.” ~ (Simon Sinek – Author of Start with Why).

98. “We learn most not from all of the things that go right. We learn most when everything goes wrong.” ~ (Simon Sinek – Author of Start with Why).

99. “You don’t hire for skills, you hire for attitude. You can always teach skills.” ~ (Simon Sinek – Author of Start with Why).

100. “True love is when both people think they have the better half of the deal.” ~ (Simon Sinek – Author of Start with Why).

101. “You have to be careful what you think you know.” ~ (Simon Sinek – Author of Start with Why).

102. “The creatives are rarely professional and the professionals are rarely creative.” ~ (Simon Sinek – Author of Start with Why).

103. “If a movement is to have an impact it must belong to those who join it, not those who lead it.” ~ (Simon Sinek – Author of Start with Why).

104. “Pushing yourself to be the best is unsustainable. Simply push yourself to be better than the day before.” ~ (Simon Sinek – Author of Start with Why).

105. “Rule books tell people what to do. Frameworks guide people how to act. Rule books insist on discipline. Frameworks allow for creativity.” ~ (Simon Sinek – Author of Start with Why).

106. “The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” ~ (Simon Sinek – Author of Start with Why).

107. “Leadership is not communicating what we need. Leadership is communicating what we can contribute.” ~ (Simon Sinek – Author of Start with Why).

108. “It’s better to go slowly in the right direction than go speeding off in the wrong direction.” ~ (Simon Sinek – Author of Start with Why).

109. “No matter when or where, always bring your ‘A’ game, because you never know when it will open doors for you.” ~ (Simon Sinek – Author of Start with Why).

110. “Stress and anxiety at work have less to do with the work we do and more to do with weak management and leadership.” ~ (Simon Sinek – Author of Start with Why).

111. “To be authentic is to be at peace with your imperfections.” ~ (Simon Sinek – Author of Start with Why).

112. “Givers advance the world. Takers advance themselves and hold the world back.” ~ (Simon Sinek – Author of Start with Why).

Short Simon Sinek Quotes

113. “What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.” ~ (Simon Sinek – Author of Start with Why).

114. “Focus on long term success but be willing to make short term adjustments to get there.” ~ (Simon Sinek – Author of Start with Why).

115. “We don’t do business with companies. We do business with people.” ~ (Simon Sinek – Author of Start with Why).

116. “A leader, first and foremost, is human. Only when we have the strength to show our vulnerability can we truly lead.” ~ (Simon Sinek – Author of Start with Why).

117. “Our courage comes from the courage of others.” ~ (Simon Sinek – Author of Start with Why).

118. “If we were good at everything we would have no need for each other.” ~ (Simon Sinek – Author of Start with Why).

119. “Emails get reactions. Phone calls start conversations.” ~ (Simon Sinek – Author of Start with Why).

120. “The goal is not simply to ‘work hard, play hard.’ The goal is to make our work and our play indistinguishable.” ~ (Simon Sinek – Author of Start with Why).

121. “Truly effective and inspiring leaders aren’t actually driven to lead people; they are driven to serve them.” ~ (Simon Sinek – Author of Start with Why).

122. “Managers watch over our numbers, our time and our results. Leaders watch over us.” ~ (Simon Sinek – Author of Start with Why).

123. “The passion to change the world for the better is a more powerful force than defense to keep it the same.” ~ (Simon Sinek – Author of Start with Why).

124. “Words may inspire, but only ACTION creates change. Most of us live our lives by accident – we live life as it happens. Fulfillment comes when we live our lives on purpose.” ~ (Simon Sinek – Author of Start with Why).

125. “Corporate culture matters. How management chooses to treat its people impacts everything – for better or for worse.” ~ (Simon Sinek – Author of Start with Why).

126. “Courage isn’t inside; it’s external. It comes from someone else telling you they believe in you.” ~ (Simon Sinek – Author of Start with Why).

127. “What good is it to have a belly if there’s no fire in it? Wake up, drink your passion, light a match and get to work.” ~ (Simon Sinek – Author of Start with Why).

128. “If you have the opportunity to do amazing things in your life, I strongly encourage you to invite someone to join you.” ~ (Simon Sinek – Author of Start with Why).

129. “Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.” ~ (Simon Sinek – Author of Start with Why).

130. “Communication is not about speaking what we think. Communication is about ensuring others hear what we mean.” ~ (Simon Sinek – Author of Start with Why).

Best Simon Sinek Quotes

131. “The future is only scary if we try to avoid it.” ~ (Simon Sinek – Author of Start with Why).

132. “We crave explanations for most everything, but innovation and progress happen when we allow ourselves to embrace uncertainty.” ~ (Simon Sinek – Author of Start with Why).

133. “It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius.” ~ (Simon Sinek – Author of Start with Why).

134. “Life changes for the better when we realize that we don’t have to know everything and we don’t have to pretend we do.” ~ (Simon Sinek – Author of Start with Why).

135. “Trust is built on telling the truth, not telling people what they want to hear.” ~ (Simon Sinek – Author of Start with Why).

136. “We must all try to empathize before we criticize. Ask someone what’s wrong before telling them they are wrong.” ~ (Simon Sinek – Author of Start with Why).

137. “Some in management positions operate as if they are in a tree of monkeys. They make sure that everyone at the top of the tree looking down sees only smiles. But all too often, those at the bottom looking up see only asses.” ~ (Simon Sinek – Author of Start with Why).

138. “When a leader makes the choice to put the safety and lives of the people inside the organization first, to sacrifice their comforts and sacrifice the tangible results, so that the people remain and feel safe and feel like they belong, remarkable things happen.” ~ (Simon Sinek – Author of Start with Why).

139. “Achievement happens when we pursue and attain what we want. Success comes when we are in clear pursuit of Why we want it.” ~ (Simon Sinek – Author of Start with Why).

140. “Most people ignore opportunities because they see only danger. Entrepreneurs ignore danger because they see only opportunities.” ~ (Simon Sinek – Author of Start with Why).

141. “Great leaders don’t need to act tough. Their confidence and humility serve to underscore their toughness.” ~ (Simon Sinek – Author of Start with Why).

142. “The leader’s job is to lead and protect. Not have all the answers, not know everything to do, not to micromanage and tell people what to do or how to do it. A leader’s job is to lead and protect. That’s their job, and it’s the people within the organization – their job is to get the work done.” ~ (Simon Sinek – Author of Start with Why).

143. “If you sell what you do, you’re a vendor. If you sell why you do it, you’re a brand.” ~ (Simon Sinek – Author of Start with Why).

144. “Inspire people to do the things that inspire them and, together, we can change our world.” ~ (Simon Sinek – Author of Start with Why).

145. “What you do is proof of what you believe.” ~ (Simon Sinek – Author of Start with Why).

146. “Genius is in the idea. Impact, however, comes from action!” ~ (Simon Sinek – Author of Start with Why).

147. “Authenticity is more than speaking; Authenticity is also about doing. Every decision we make says something about who we are.” ~ (Simon Sinek – Author of Start with Why).

148. “I don’t care about convincing the people who think I’m naive or an idiot. I’m interested in how do I inspire the people who are open-minded that there’s a different way of seeing the world.” ~ (Simon Sinek – Author of Start with Why).

149. “When we have a clear sense of our destination, we can be flexible in the route we take to reach it.” ~ (Simon Sinek – Author of Start with Why).

150. “Don’t wait for perfection before you start. Start somewhere so you can have something tangible you can work to perfect.” ~ (Simon Sinek – Author of Start with Why).


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