53 Yvon Chouinard Quotes from Founder of Patagonia

Yvon Chouinard is an American rock climber, environmentalist, philanthropist and outdoor industry businessman.


Top 10 Yvon Chouinard Quotes


You climb to the summit and there is nothing there… ~ Yvon Chouinard.


Going back to a simpler life is not a step backwards. ~ Yvon Chouinard.


How you climb a mountain is more important than reaching the top. ~ Yvon Chouinard.


To do good, you actually have to do something. ~ Yvon Chouinard.


It’s okay to be eccentric if you’re rich; otherwise you’re just crazy. ~ Yvon Chouinard.


Profit is what happens when you do everything else right. ~ Yvon Chouinard.


Why is a worm so effective? Because it is always moving. ~ Yvon Chouinard.


You have to remember this was the ’60s, when climbing was dangerous and sex was safe. ~ Yvon Chouinard.


The word adventure has gotten overused. For me, when everything goes wrong – that’s when adventure starts. ~ Yvon Chouinard.


The hardest thing in the world is to simplify your life; it’s so easy to make it complex. ~ Yvon Chouinard.

Famous Yvon Chouinard Quotes

Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business. ~ Yvon Chouinard.


Mainly, my job is to be on the outside and bring ideas into the company and forge change. Most people hate change – it’s threatening. I thrive on it. ~ Yvon Chouinard.


Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person. ~ Yvon Chouinard.

The key to confronting and truly solving any problem is to continue to ask enough questions to get past all the symptoms and reach the actual cause. ~ Yvon Chouinard.

The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won’t happen if you compromise away the entire process. ~ Yvon Chouinard.


Fear of the unknown is the greatest fear of all. ~ Yvon Chouinard.

Surfing and climbing are both useless sports. You get to be conquistadors of the useless. You climb to the summit and there is nothing there. And you could hike to the top from another direction. How you get there is the important part. It’s the same with surfing. ~ Yvon Chouinard.


The solution may be for a lot of the world’s problems is to turn around and take a forward step. You can’t just keep trying to make a flawed system work. ~ Yvon Chouinard.

I’m kind of like a samurai. They say if you want to be a samurai, you can’t be afraid of dying, and as soon as you flinch, you get your head cut off. I’m not afraid of losing this business. ~ Yvon Chouinard.


Hire extremely independent, intelligent, and passionate people, not necessarily experts. Maybe three or four of my employees have MBAs, and those guys aren’t necessarily at the top of the food chain. ~ Yvon Chouinard.

Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. If you keep your eyes open as you travel around, you realize we are destroying this planet. ~ Yvon Chouinard.

There’s no difference between a pessimist who says, Oh it’s hopeless, so don’t bother doing anything. and an optimist who says, Don’t bother doing anything, it’s going to turn out fine anyways. Either way, nothing happens. ~ Yvon Chouinard.


True adventure begins when everything goes wrong. ~ Yvon Chouinard.

There’s a movement for simplifying your life: purchase less stuff, own a few things that are very high quality that last a long time, and that are multifunctional. ~ Yvon Chouinard.

Inspiring Yvon Chouinard Quotes

We’re a part of nature. As we destroy nature, we destroy ourselves. It’s a selfish thing to want to protect nature. ~ Yvon Chouinard.


The whole purpose of an adventure is to gain some spiritual or emotional insight. When you compromise the process, you compromise the gain. ~ Yvon Chouinard.

Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible. ~ Yvon Chouinard.

At Patagonia, making a profit is not the goal because the Zen master would say profits happen ‘when you do everything else right.’ ~ Yvon Chouinard.


The revolution starts at the bottom. ~ Yvon Chouinard.

My friends who live in mountain towns end up not climbing anymore. It gets too familiar. Whereas if you visit the mountains, then you’re all excited. ~ Yvon Chouinard.

Inspirational Yvon Chouinard Quotes


We choose to believe that the granite is alive. If life is movement, then rock – with its atoms flying around like stars in cosmos – is alive. ~ Yvon Chouinard.

I’ve accepted the fact that there’s a beginning and end to everything. All species are born, evolve, and then die off. We’re going through the 6th great extinction and the large mammals are going first and, you know what – we’re large mammals! ~ Yvon Chouinard.

I say the last 10 percent of the way to perfection takes so much of your life that it isn’t worth the effort. This overzealous attitude is what creates religious fanatics, body Nazis, and athletes who are exceedingly dull to converse with. ~ Yvon Chouinard.

My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They’re both saying: This sucks and I’m going to do it another way. You have to want to break the rules and prove that your way works. ~ Yvon Chouinard.

Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business. ~ Yvon Chouinard.

Wise Yvon Chouinard Quotes

If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks, I’m going to do my own thing.’ ~ Yvon Chouinard.

I purposely try to hire people who are really self-motivated and good at what they do, and then I just leave them alone. ~ Yvon Chouinard.

I wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. If I was going to become a businessman, I was going to do it on my own terms. ~ Yvon Chouinard.


You learn that how you got there was what’s important. Not what you accomplished. ~ Yvon Chouinard.

I think risk is important. I don’t care if it’s a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it. ~ Yvon Chouinard.

We’re not citizens anymore. We’re consumers. That’s what we’re called. It’s just like being an alcoholic and being in denial that you’re an alcoholic. We’re in denial that each and every one of us is the problem. And until we face up to that, nothing’s going to happen. ~ Yvon Chouinard.

Popular Yvon Chouinard Quotes

The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like everybody else where they drag their asses to work everyday because they hate their job. ~ Yvon Chouinard.


Once you educate yourself, you’re left with choices. ~ Yvon Chouinard.

I drive old cars, all my Patagonia clothes are years and years old, I hardly have anything new. I try to lead a very simple life. I am not a consumer of anything. And I much prefer sleeping on somebody’s floor than in a motel room. ~ Yvon Chouinard.

Remember: if you take bivouac equipment along, you will bivouac… ~ Yvon Chouinard.

Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil. ~ Yvon Chouinard.

Going back to a simpler life based on living by sufficiency rather than excess is not a step backward. Rather, returning to a simpler way allows us to regain our dignity, puts us in touch with the land, and makes us value human contact again. ~ Yvon Chouinard.

Best Yvon Chouinard Quotes

No young kid growing up dreams of someday becoming a businessman. He wants to be a fireman, a sponsored athlete or a forest ranger… The Lee Iacoccas, Donald Trumps, and Jack Welchs of the business world are heroes to no one except other businessmen with similar values. ~ Yvon Chouinard.


The more you know, the less you need. ~ Yvon Chouinard.

Only on the fringes of an ecosystem, those outer rings, do evolution and adaptation occur at a furious pace; the inner center of the system is where the entrenched, non-adapting species die off, doomed to failure by maintaining the status quo. Businesses go through the same cycles. ~ Yvon Chouinard.

So these were the 53 famous quotes about Yvon Chouinard.

If you like these quotes and sayings, then you can also read my other posts on Yani Tseng quotes and Fred Sanford quotes.

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Chandan Negi
Chandan Negi

I’m the Founder of Internet Pillar - I love sharing quotes and motivational content to inspire and motivate people - #quotes #motivation #internetpillar