57 Sam Walton Quotes on Retailing, Business from Walmart Founder

Walmart’s foundation stems from Sam Walton’s dedication to exceptional value and customer service.

Fondly known as “Mr. Sam,” he emphasized leadership through service, setting the stage for Walmart’s ethos over the past half-century.

Born in 1918 in Kingfisher, Oklahoma, Sam’s early retail experience began post-military service and culminated in him launching his own variety store.


By 1950, he established Walton’s 5&10 in Bentonville. 1962 marked the inauguration of the first Walmart in Rogers, Arkansas.

Contrary to competitor skepticism, Walmart thrived on low prices and superior service. Going public in 1970, the business grew exponentially, with Sam crediting its success to his associates’ commitment.

He introduced novel retail techniques, diversified store formats and even expanded into Mexico.

His dedication earned him the Presidential Medal of Freedom in 1992. Underpinning Walmart’s mission is “saving people money so they can live better.”

Although Sam passed away in 1992, his legacy persists, with Walmart consistently championing retail leadership and community upliftment.

I have made a list of the topmost quotes from Sam Walton for you.

Best Sam Walton Quotes


Celebrate your successes. Find some humor in your failures. ~ Sam Walton.


You can make a positive out of the most negative if you work at it hard enough. ~ Sam Walton.


I learned a long time ago that exercising your ego in public is definitely not the way to build an effective organization. ~ Sam Walton.


In the beginning, I was so chintzy I really didn’t pay my employees well. ~ Sam Walton.


Each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community. ~ Sam Walton.


All of us profit from being corrected – if we’re corrected in a positive way. ~ Sam Walton.


Many of our best opportunities were created out of necessity. ~ Sam Walton.


If you don’t want to work weekends, you shouldn’t be in retail. ~ Sam Walton.

If you love your work, you’ll be out there every day trying to do it the best you possibly can, and pretty soon everybody around will catch the passion from you – like a fever. ~ Sam Walton.


One person seeking glory doesn’t accomplish very much. ~ Sam Walton.

Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish. ~ Sam Walton.

Inspiring Sam Walton Quotes


I have always been driven to buck the system, to innovate, to take things beyond where they’ve been. ~ Sam Walton.

Take the best out of everything and adapt it to your needs. ~ Sam Walton.

If you take someone who lacks the experience and the know-how but has the real desire and the willingness to work his tail off to get the job done, he’ll make up for what he lacks. And that proved true nine times out of ten. ~ Sam Walton.


I had to get up everyday with my mind set on improving something. ~ Sam Walton.

No question about it, a lot of my attitude toward money stems from growing up during a pretty hardscrabble time in our country’s history: the Great Depression. ~ Sam Walton.


If I had to single out one element in my life that has made a difference for me, it would be a passion to compete. ~ Sam Walton.

Exceed your customer’s expectations. If you do, they’ll come back over and over. Give them what they want – and a little more. ~ Sam Walton.

Motivational Sam Walton Quotes

Control your expenses better than your competition. This is where you can always find the competitive advantage.~ Sam Walton.


The best way to reduce paying estate taxes is to give your assets away before they appreciate. ~ Sam Walton.

You can make a lot of mistakes and still recover if you run an efficient operation. Or you can be brilliant and still go out of business if you’re too inefficient. ~ Sam Walton.

I loved retail from the beginning, and I still love it today. ~ Sam Walton.


Give ordinary folk the chance to buy the same things as rich people. ~ Sam Walton.

Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They’re absolutely free and worth a fortune. ~ Sam Walton.

I had to pick myself up and get on with it, do it all over again, only even better this time. ~ Sam Walton.


Most of us don’t invent ideas. We take the best ideas from someone else. ~ Sam Walton.

We’re all working together; that’s the secret. ~ Sam Walton.

I not only knew I wanted to go into retailing, I also knew I wanted to go into business for myself. ~ Sam Walton.

Inspirational Sam Walton Quotes

Loosen up, and everybody around you will loosen up. ~ Sam Walton.


The key to success is to get out into the store and listen to what the associates have to say. ~ Sam Walton.

High expectations are the key to everything. ~ Sam Walton.

If everybody is doing it one way, there’s a good chance you can find your niche by going exactly in the opposite direction. ~ Sam Walton.


It’s a proven fact – it costs five times more to gain a new customer than to retain a current one. ~ Sam Walton.

I had to pick myself up and get on with it, do it all over again, only even better this time. ~ Sam Walton.

Most everything I’ve done I’ve copied from somebody else. ~ Sam Walton.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. ~ Sam Walton.


I guess everybody who knew I was going ahead with the discounting idea on my own really did think I’d completely lost my mind. ~ Sam Walton.

What we were obsessed with was keeping our prices below everybody else’s. ~ Sam Walton.

I usually felt that if a fellow could manage his own finances, he would be more successful managing one of our stores. ~ Sam Walton.


Do it. Try it. Fix it. ~ Sam Walton.

Another way we tried hard to make up for our lack of experience and sophistication was to spend as much time as we could checking out the competition. It’s something I did from the beginning, and it’s something I insisted all our managers do. ~ Sam Walton.

Powerful Sam Walton Quotes

I guess the kids thought of themselves as slave labor back then, but we didn’t work them that hard. We just taught them the value of work. ~ Sam Walton.


Swim upstream. Go the other way. Ignore the conventional wisdom. ~ Sam Walton.

The way management treats associates is exactly how the associates will treat the customers. ~ Sam Walton.

If you want the people in the stores to take care of the customers, you have to make sure you’re taking care of the people in the stores. That’s the most important single ingredient of Wal-Mart’s success. ~ Sam Walton.


One of my assets is my willingness to try something new, to change. ~ Sam Walton.

A computer can tell you down to the dime what you’ve sold. But it can never tell you how much you could have sold. ~ Sam Walton.

Ignore the conventional wisdom. If everybody else is doing it one way, there’s a good chance you can find your niche by going in exactly the opposite direction. ~ Sam Walton.


The two most important words I ever wrote were on that first Walmart sign, ‘Satisfaction Guaranteed.’ ~ Sam Walton.

There’s absolutely no limit to what plain, ordinary, working people can accomplish if they’re given the opportunity and encouragement to do their best. ~ Sam Walton.

All that hullabaloo about somebody’s net worth is just stupid, and it’s made my life a lot more complex and difficult. ~ Sam Walton.


Keep everybody guessing as to what your next trick is going to be. Don’t become too predictable. ~ Sam Walton.

And like most other overnight successes, it was about twenty years in the making. ~ Sam Walton.


Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. ~ Sam Walton.

The folks on the front lines – the ones who actually talk to the customer – are the only ones who really know what’s going on out there. ~ Sam Walton.

The goal of a company is to have customer service that is not just the best but legendary. ~ Sam Walton.

Why do I drive a pickup truck? What am I supposed to haul my dogs around in, a Rolls-Royce? ~ Sam Walton.

Other Top Entrepreneurs Quotes

Share with others!
Chandan Negi
Chandan Negi

I’m the Founder of Internet Pillar - I love sharing quotes and motivational content to inspire and motivate people - #quotes #motivation #internetpillar