60 Seth Godin Quotes on Marketing and Business

Seth Godin is a famous American author marketer and public speaker known for his innovative approach to business and marketing.

With a background in computer science philosophy and an MBA in marketing Godin has authored 17 books including the bestsellers “Tribes” and “Linchpin.”

In 1986 he founded his first company Seth Godin Productions and later Yoyodyne which specialized in permission marketing and was acquired by Yahoo! for $30 million in 1998.

Seth Godin Quotes

Godin has also created successful platforms such as Squidoo and ChangeThis to share informative content.

He is also known for his daily blog posts podcast and as a loving husband and father.

Here is a great collection of quotes by Seth Godin.

Seth Godin Quotes


The person who fails the most wins. ~ Seth Godin.


Dig your well before you’re thirsty. ~ Seth Godin.


They rarely believe what you show them. ~ Seth Godin.


People don’t believe what you tell them. ~ Seth Godin.


Marketing is a contest for people’s attention. ~ Seth Godin.

They always believe what they tell themselves. ~ Seth Godin.


They often believe what their friends tell them. ~ Seth Godin.

Best Seth Godin Quotes

If it scares you, it might be a good thing to try. ~ Seth Godin.


Do what you should do. Your motivation will follow. ~ Seth Godin.

We’re not going to outgrow our need for information. ~ Seth Godin.

If failure is not an option, then neither is success. ~ Seth Godin.


Marketers make things better by making change happen. ~ Seth Godin.

Permission marketing is marketing without interruptions. ~ Seth Godin.


Kickstarter isn’t a profit center, it’s an organizer and an instigator. ~ Seth Godin.

Seth Godin Quotes on Business


Don’t find customers for your products, find products for your customers. ~ Seth Godin.

The job isn’t to catch up to the status quo; the job is to invent the status quo. ~ Seth Godin.

Being aware of your fear is smart. Overcoming it is the mark of a successful person. ~ Seth Godin.

I made a decision to write for my readers, not to try to find more readers for my writing. ~ Seth Godin.

The danger of the Web is that you can go from idea to public announcement in under ten minutes. ~ Seth Godin.


When it’s your turn, it’s your turn. You own it. Your choice. Your freedom. Your responsibility. ~ Seth Godin.

Either you’re the creator or you’re the audience. Either you’re waiting your turn or you’re taking it. ~ Seth Godin.

You can’t fool all the people, not even most of the time. People, once unfooled, talk about the experience. ~ Seth Godin.

I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge. ~ Seth Godin.

The future of publishing is about having connections to readers and the knowledge of what those readers want. ~ Seth Godin.

Powerful Seth Godin Quotes

My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results. ~ Seth Godin.

The minute there’s a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity. ~ Seth Godin.

The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest. ~ Seth Godin.

I intentionally abandoned the hard stuff early on because not only do I think it’s useless, I think it’s a distraction. ~ Seth Godin.

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible. ~ Seth Godin.

If you’re going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons. ~ Seth Godin.

One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice. ~ Seth Godin.

I think the most productive thing to do during times of change is to be your best self, not the best version of someone else. ~ Seth Godin.

People don’t want what you make. They want the way it will make them feel, and there aren’t that many feelings to choose from. ~ Seth Godin.

Inspiring Seth Godin Quotes

Great work is the result of seeking out tension, not avoiding it. Great work doesn’t require reassurance, in fact, it avoids it. ~ Seth Godin.

You’ll never be able to serve everyone, which is comforting, since you’re less likely to be disappointed when it doesn’t happen. ~ Seth Godin.

That voice in your head is describing what you’re about to do, after a different part of your brain has already initiated that action. ~ Seth Godin.

The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way. ~ Seth Godin.

When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate. ~ Seth Godin.

Being a leader gives you charisma. If you look and study the leaders who have succeeded, that’s where charisma comes from, from the leading. ~ Seth Godin.

I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first. ~ Seth Godin.

This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over. ~ Seth Godin.

I was lucky enough to co-found a business in college that ended up with 400 employees, and I launched 20 different projects while I was there – a project a week. ~ Seth Godin.

Do you know what people want more than anything? They want to be missed. They want to be missed the day they don’t show up. They want to be missed when they’re gone. ~ Seth Godin.

Wise Seth Godin Quotes

If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power. ~ Seth Godin.

A bully is playing a game, one that he or she enjoys and needs. You’re welcome to play this game if it makes you happy, but for most people, it will make you miserable. ~ Seth Godin.

The linchpins among us are not the ones born with a magical talent. No, they are people who have decided that a new kind of work is important, and trained themselves to do it. ~ Seth Godin.

What tribes are, is a very simple concept that goes back 50 million years. It’s about leading and connecting people and ideas. And it’s something that people have wanted forever. ~ Seth Godin.

Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable. ~ Seth Godin.

Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about entertainment – it’s about education. Permission marketing is curriculum marketing. ~ Seth Godin.

Kickstarter eliminates the risk that publishers and booksellers face. They have limited resources and limited shelf space, and Kickstarter is proof to them that something is going to work. ~ Seth Godin.

If you’re going to build a lean enterprise, you can test and measure how often the company ships iterations, how often it fails, how often it is putting things in front of people that don’t work. ~ Seth Godin.

I think there’s plenty of room for blogs that exist to pay the blogger, or blogs that exist to turn a profit. That’s just not the kind of blog I’m writing, and I’m not the kind of blogger that could do that. ~ Seth Godin.

The thing about information is that information is more valuable when people know it. There’s an exception for business information and super timely information, but in all other cases, ideas that spread win. ~ Seth Godin.

Great Seth Godin Quotes

Habits like blogging often and regularly, writing down the way you think, being clear about what you think are effective tactics, ignoring the burbling crowd and not eating bacon. All of these are useful habits. ~ Seth Godin.

Normal is fading away. Governments and industries and schools like normal, because it’s easier, it scales and it’s profitable. But people don’t like it – we want to be who we are, not who some marketer tells us to be. ~ Seth Godin.

The way to work with a bully is to take the ball and go home. First time, every time. When there’s no ball, there’s no game. Bullies hate that. So they’ll either behave so they can play with you or they’ll go bully someone else. ~ Seth Godin.

The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you’ve ever been able to create before. ~ Seth Godin.

I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn’t increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue. ~ Seth Godin.

And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect. ~ Seth Godin.

If a product’s future is unlikely to be remarkable – if you can’t imagine a future in which people are once again fascinated by your product – it’s time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new. ~ Seth Godin.

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Chandan Negi
Chandan Negi

I’m the Founder of Internet Pillar - I love sharing quotes and motivational content to inspire and motivate people - #quotes #motivation #internetpillar