45 Best Zero to One Quotes by Peter Thiel

Zero to One is an excellent book for entrepreneurs and creative thinkers.

Zero to One - Notes on Startups, or How to Build the Future by Peter Thiel

Best Zero to One Quotes by Peter Thiel


Moving first is a tactic, not a goal. ~ Peter Thiel (Zero to One).


A valuable business must start by finding a niche and dominating a small market. ~ Peter Thiel (Zero to One).


All failed companies are the same: they failed to escape competition. ~ Peter Thiel (Zero to One).


No company has a culture; every company is a culture. ~ Peter Thiel (Zero to One).


In a world of scarce resources, globalization without new technology is unsustainable. ~ Peter Thiel (Zero to One).


Competition can make people hallucinate opportunities where none exist. ~ Peter Thiel (Zero to One).


Every company starts in unique circumstances, and every company starts only once. ~ Peter Thiel (Zero to One).


A startup is a team of people on a mission, and a good culture is just what that looks like on the inside. ~ Peter Thiel (Zero to One).


A great business is defined by its ability to generate cash flows in the future. ~ Peter Thiel (Zero to One).


Once you’re 10x better, you escape competition. ~ Peter Thiel (Zero to One).

Also read: Can’t Hurt Me Quotes by David Goggins and Quotes from Dream Big by Bob Goff.

Famous Zero to One Quotes by Peter Thiel


Winning is better than losing, but everybody loses when the war isn’t one worth fighting. ~ Peter Thiel (Zero to One).

Leanness is a methodology, not a goal. Making small changes to things that already exist might lead you to a local maximum, but it won’t help you find the global maximum. ~ Peter Thiel (Zero to One).


What nerds miss is that it takes hard work to make sales look easy. ~ Peter Thiel (Zero to One).

What valuable company is nobody building? Every correct answer is necessarily a secret: something important and unknown, something hard to do but doable. If there are many secrets left in the world, there are probably many world-changing companies yet to be started. ~ Peter Thiel (Zero to One).


Recruiting should never be outsourced. Everyone at your company should be different in the same way. ~ Peter Thiel (Zero to One).

Vertical progress is harder to imagine because it requires doing something nobody else has ever done. ~ Peter Thiel (Zero to One).


Brilliant thinking is rare, but courage is in even shorter supply than genius. ~ Peter Thiel (Zero to One).

Top Zero to One Quotes by Peter Thiel

The best entrepreneurs know this: every great business is built around a secret that’s hidden from the outside. A great company is a conspiracy to change the world; when you share your secret, the recipient becomes a fellow conspirator. ~ Peter Thiel (Zero to One).


If you want to create and capture lasting value, don’t build an undifferentiated commodity business. ~ Peter Thiel (Zero to One).

Customers will not come just because you build it. You have to make that happen, and it’s harder than it looks. ~ Peter Thiel (Zero to One).

Our task today is to find singular ways to create the new things that will make the future not just different, but better – to go from 0 to 1… The essential first step is to think for yourself. Only by seeing our world anew, as fresh and strange as it was to the ancients who saw it first, can we both recreate it and preserve it for the future. ~ Peter Thiel (Zero to One).


Look around. If you don’t see any salespeople, you’re the salesperson. ~ Peter Thiel (Zero to One).

As a founder, your first job is to get the first things right, because you cannot build a great company on a flawed foundation. ~ Peter Thiel (Zero to One).

Popular Zero to One Quotes by Peter Thiel


Madness is rare in individuals – but in groups, parties, nations, and ages it is the rule. ~ Peter Thiel (Zero to One).

The best thing I did as a manager at PayPal was to make every person in the company responsible for doing just one thing. Every employee’s one thing was unique, and everyone knew I would evaluate him only on that one thing. ~ Peter Thiel (Zero to One).

Positively defined, a startup is the largest group of people you can convince of a plan to build a different future. ~ Peter Thiel (Zero to One).

Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them. ~ Peter Thiel (Zero to One).


Monopoly is the condition of every successful business. ~ Peter Thiel (Zero to One).

A product is viral if its core functionality encourages users to invite their friends to become users too. ~ Peter Thiel (Zero to One).

Great Zero to One Quotes by Peter Thiel

Instead of pursuing many-sided mediocrity and calling it “well-roundedness,” a definite person determines the one best thing to do and then does it. ~ Peter Thiel (Zero to One).


No technology company can be built on branding alone. ~ Peter Thiel (Zero to One).

You’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business – no matter how good the product. ~ Peter Thiel (Zero to One).


Most of a tech company’s value will come at least 10 to 15 years in the future. ~ Peter Thiel (Zero to One).

If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution. ~ Peter Thiel (Zero to One).


A good startup should have the potential for great scale built into its first design. ~ Peter Thiel (Zero to One).

Customers won’t care about any particular technology unless it solves a particular problem in a superior way. And if you can’t monopolize a unique solution for a small market, you’ll be stuck with vicious competition. ~ Peter Thiel (Zero to One).

Powerful Zero to One Quotes by Peter Thiel

Success is never accidental. ~ Peter Thiel (Zero to One).


Your company needs to sell more than its product. You must also sell your company to employees and investors. ~ Peter Thiel (Zero to One).

The most valuable businesses of coming decades will be built by entrepreneurs who seek to empower people rather than try to make them obsolete. ~ Peter Thiel (Zero to One).


Small groups of people bound together by a sense of mission have changed the world for the better. ~ Peter Thiel (Zero to One).

You should focus relentlessly on something you’re good at doing, but before that you must think hard about whether it will be valuable in the future. ~ Peter Thiel (Zero to One).

A startup is the largest endeavor over which you can have definite mastery. You can have agency not just over your own life, but over a small and important part of the world. It begins by rejecting the unjust tyranny of chance. You are not a lottery ticket. ~ Peter Thiel (Zero to One).


Every single company in a good venture portfolio must have the potential to succeed at vast scale. ~ Peter Thiel (Zero to One).

Darwinism may be a fine theory in other contexts, but in startups, intelligent design works best. ~ Peter Thiel (Zero to One).

So these were the 45 powerful quotes from Zero to One book by Peter Thiel.

If you like these quotes and sayings, then you can also read my other articles on Girl, Stop Apologizing book quotes and Hyperfocus book quotes.

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Chandan Negi
Chandan Negi

I’m the Founder of Internet Pillar - I love sharing quotes and motivational content to inspire and motivate people - #quotes #motivation #internetpillar