43 Service Excellence Quotes from Pros to Inspire You

The term “service excellence” refers to how well a business or organization provides its customers with services.

Service excellence is pivotal in ensuring customer satisfaction and loyalty. At its core, excellent service requires an understanding of the customer’s needs and a genuine desire to meet them.

Inspirational figures have remarked on the importance of service throughout history. Fred Rogers simply stated, “Life is for service.”

Colleen Barrett emphasized the respect for customers as the foundation for earning their love and admiration.


Albert Einstein pointed to value over success, while an American Proverb warned that retaining a customer can be as challenging as winning one.

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Authentic service goes beyond monetary value; as Don Alden Adams said, “To give real service you must add something which cannot be bought or measured with money and that is sincerity and integrity.”

This sentiment echoes across various quotes: the art of listening, kindness, the cumulative efforts of many and the ultimate goal of making others’ lives easier.

As service providers, understanding and internalizing these principles is essential.

Let’s have a look at some of the most inspiring quotes about service excellence.

Top 10 Service Excellence Quotes


Excellence is an art won by training and habituation. ~ Aristotle.


Excellence is not a skill. It is an attitude! ~ Ralph Marston.


Quality in a service or product is not what you put into it. It is what the client or customer gets out of it. ~ Peter Drucker.


The longer you wait, the harder it is to provide outstanding customer service. ~ Bill Davidow.


We are what we repeatedly do. Excellence, then, is not an act, but a habit. ~ Will Durant.


If we don’t take care of our customers, someone else will. ~ Edgar Mitchell.


A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. ~ Mahatma Gandhi.


Good customer service costs less than bad customer service. ~ Sally Gronow.


Well done is better than well said. ~ Benjamin Franklin.


Human beings can alter their lives by altering their attitudes of mind. ~ William James.

See also: Funny Customer Service Quotes

Excellent Service Excellence Quotes

It’s for management to enthuse & motivate employees towards excellence in service; the profit incentive doesn’t last. ~ Phil Harding.

Focus on maintaining relationship with your customers, revenue will look after itself. Not the other way around. ~ Janna Cachola.


Nothing great was ever achieved without enthusiasm. ~ Ralph Waldo Emerson.

Good leaders must first become good servants. ~ Robert K. Greenleaf.

Excellent firms don’t believe in excellence – only in constant improvement and constant change. ~ Tom Peters.


Nobody cares how much you know, until they know how much you care. ~ Theodore Roosevelt.

A service culture doesn’t happen by accident. The company is always a reflection of the person at the helm. Their attitude, their values, and their commitment to service excellence will drive the actions of others in the organization. Always has…always will. ~ Mac Anderson.

Famous Service Excellence Quotes

You are an ambassador of your company as soon as you put your uniform on. ~ Janna Cachola.

A good company delivers excellent products and services, and a great company does all that and strives to make the world a better place. ~ Bill Ford.


Your most unhappy customers are your greatest source of learning. ~ Bill Gates.

The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer. ~ Peter Drucker.


Being on par in terms of price and quality only gets you into the game. Service wins the game. ~ Tony Alessandra.

There’s a place in the world for any business that takes care of its customers-after the sale. ~ Harvey Mackay.


Customer service is an attitude and not a department. ~ Mo Hardy.

The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer. ~ Peter Drucker.

Inspiring Service Excellence Quotes

In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away. ~ Douglas A. Warner III.


Companies that give excellent service reward employees for providing it. ~ Unknown.

There are no traffic jams along the extra mile. ~ Roger Staubach.

Real achievers and successful people do not use people to amass resources unto themselves; they use resources to add value to people and improve society. ~ Dele Ola.


If you don’t genuinely like your customers, chances are they won’t buy. ~ Thomas Watson.

To aim at excellence, our reputation, and friends, and all must be ventured; to aim at the average we run no risk and provide little service. ~ Oliver Goldsmith.

It takes time to create excellence. If it could be done quickly, more people would do it. ~ John Wooden.


Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong. ~ Don Porter.

Best Service Excellence Quotes

It is not enough to give the customer excellent service. You must subtly make him aware of the great service he is getting. ~ Unknown.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. ~ Sam Walton.


Every great business is built on friendship. ~ James Cash Penney.

Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit. ~ Aristotle.


Leadership is service, not position. ~ Tim Fargo.

Do what you do so well that they will want to see it again and bring their friends. ~ Walt Disney.


Your service is rated by your profit. ~ Elle Clarke.

It’s for management to enthuse & motivate employees towards excellence in service; the profit incentive doesn’t last. ~ Phil Harding.

So these were the 43 top quotes about Service Excellence.

If you like these quotes and sayings, then you can also read my other posts on Customer Service quotes and Change Management quotes.

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Chandan Negi
Chandan Negi

I’m the Founder of Internet Pillar - I love sharing quotes and motivational content to inspire and motivate people - #quotes #motivation #internetpillar